Driving Global Expansion Through Strategic Customer Success
Executive Summary
Cansu initiated and led the company’s first-ever customer expansions into new international markets within the EMEA and APAC regions. Starting with just four pilot facilities, her robust onboarding and success framework secured trust and buy-in from stakeholders. Within six months, the success of this pilot led to an enterprise-wide roll-out, ultimately growing the deployment from 4 sites to 22 sites worldwide. This initiative not only enhanced the customer journey and strengthened Customer Success (CS) structures but also increased revenue through strategic, proactive upselling—achieving an ARR growth of $1M from the same account.
Leading Growth and Raising Capital for an Emerging Fintech in a New Market
Executive Summary
Ece’s case study highlights her role in the growth and successful capital raising of a fintech startup in a nascent market, which required both building public awareness and establishing market fit. She played a pivotal role in overseeing the CEO's office, managing cross-functional teams, and raising pre-seed and seed rounds, contributing significantly to the company’s strategic direction and financial success. Ece was part of the efforts in product development, fundraising, and partnership formation. Through a combination of strategic leadership and strong industry relationships, the company launched successfully, gaining significant traction in both B2B and B2C markets.